SMO is all about making your social media profiles and posts of Facebook and Instagram more attractive. It means creating content that people want to share, using the right words and hashtags, and keeping a consistent look. This helps you build a strong fan base and gain trust.
SMM is like the strategic sidekick. It's about promoting your products or services on social media smartly. This includes things like paid ads, teaming up with influencers, and sharing your posts with the right crowd. SMM gets you in front of the people who are most likely to become your customers.